State of the Salmon branding
Ecotrust, Wild Salmon Center
Months of conceptualization and collaboration went into creating an identity for what would become an internationally recognized program in science and policy focused on salmon data and long-term conservation. When design for the logo was completed, further consideration cautioned that yet another brand in this field could dilute this group's findings and message among so many other organizations. So a palette, typestyles, and title design were developed for consistency of materials.
4-color, print, digital
« the unused logo